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YADAH TECHNOLOGIES (PTY) LTD

Event: Kwaluseni Campus Orientation Activation

Team: Yadah Technologies Marketing Team
Date: 01 September 2026

PURPOSE OF THE ACTIVATION

  • To introduce Yadah Technologies to new students as their reliable technology partner.

  • To showcase our products: Laptops, Printers, Accessories, and Services like Repairs and Printing.

  • To create brand awareness and drive future sales.

GOALS OF THE ACTIVATION

We set the following goals before the activation:

  • Awareness Goal: To make at least 75+ new students aware that Yadah sells affordable student laptops, printers and accessories.
  • Engagement Goal: To have one-on-one interaction with at least 50 students and explain our product range.

  • Conversion Goal: To distribute 75+ coupons with 5% discount valid till 28 February 2027 to drive traffic to our stores.

  • Database Goal: To get more followers on our social media platforms in order for us to gain more traffic on our posts.

WHAT WE ACHIEVED

  • High Traffic: Our stall had heavy traffic, we engaged with hundreds of students throughout the day.

  • Product Education: We successfully explained our products, especially student combo deals for laptops + printers.

  • Lead Generation: We distributed all our 5% discount coupons and collected many student contacts.

  • Brand Positioning: Students now know Yadah as more than just a laptop shop, but a complete tech solution.

AREAS TO IMPROVE / RECOMMENDATIONS FOR NEXT TIME

1. Start Marketing a Month Before:

We posted late. Next time we must start posting on our Facebook, TikTok and WhatsApp Status at least 1 month before the orientation. Countdown posts, teaser videos like the one we did, and “We are coming to Kwaluseni” artwork.

2. Create Posters and Banners Around Kwaluseni:

Students should already know us before we arrive. We must print posters and put them next to Kwaluseni Campus, at bus stops, shops and notice boards showing: “WE SELL LAPTOPS, PRINTERS and ACCESSORIES – Visit Yadah Technologies” with our location and contacts. This creates familiarity.

5. FUTURE OUTLOOK

We hope this activation will convert into coupon redemptions and long-term customers. We hope to make Kwaluseni Orientation an annual event.

CONCLUSION

The activation was a success and achieved its main goals. With early marketing and posters around Kwaluseni next time, the impact will be 5x bigger.