On 30 May 2026, our team participated in the Gables Flea Market as part of the Bushfire Festival weekend. The main objective of the activation was to showcase our products and services to a wider audience, increase brand awareness, engage with potential customers, and generate sales.
Our team arrived early to set up and ensure that the stall was well organised and visually appealing. We displayed a range of products, including monitors, shredders, and other technology accessories. Throughout the day, we engaged with visitors by introducing them to our products and services, answering questions, and providing information based on their needs. We also distributed our business contact details to interested customers to encourage future enquiries and follow-ups.
Although foot traffic was lower than anticipated, largely because most people were attending the main Bushfire Festival activities in Malkerns, we were still able to make sales during the day. The activation also provided an opportunity to introduce our brand to new customers who were previously unfamiliar with our business. Several visitors showed interest in our products and services, requested additional information, and took our contact details for potential future purchases.
Foot traffic at the Gables Flea Market was lower than on a typical market day.
Many visitors showed greater interest in learning about the products and services than in making immediate purchases.
The Bushfire Festival attracted a significant portion of the weekend's crowds to Malkerns, which affected attendance at the Gables Flea Market.
Despite the lower attendance, the activation provided valuable exposure and opportunities to engage with potential customers.
Overall, the activation was successful despite the lower-than-expected foot traffic. We generated sales, increased awareness of our brand, and established connections with potential customers who may require our products and services in the future.
For future Bushfire Festival weekends, we recommend exploring opportunities to have a presence at locations that attract a larger share of the festival audience, such as Malandela’s. We also recommend increasing promotional activities ahead of the market to create awareness and encourage more visitors to seek out our stall. These approaches could help us maximise customer engagement, increase sales opportunities, and achieve greater value from future activations during major events.
