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YADAH TECHNOLOGIES (PTY) LTD

Manzini Activation

Team: Yadah Technologies Marketing Team | Date: 31 July 2026

Purpose of the Activation

  • To compete and show why Yadah is different – affordable prices, warranty, and full services.
  • To showcase our full range: Laptops, Printers, Accessories, CCTV Cameras, Repairs and Printing services.
  • To engage face-to-face with customers and drive them to our stores at The Gables & Mbabane.

GOALS OF THE ACTIVATION

We set the following goals before the activation:

Awareness Goal

To make 100+ Manzini shoppers aware of Yadah Technologies and our location at The Gables, Ezulwini and Mbabane.

Engagement Goal

To interact and explain our products and services to at least 80 people.

Lead Generation Goal

To get at least 10 solid leads for CCTV / Cameras and other installations.

Marketing Goal

To distribute 100+ flyers with our contacts across Manzini.

WHAT WE ACHIEVED

Traffic & Engagement

There was high traffic of people who attended our stall. Manzini showed us great love. We were able to explain our products and services in detail.

★ BIG WIN

Camera Customer

We were able to get a customer for Cameras (CCTV). This is a high-value lead for our technical team and shows demand for security solutions in Manzini.

Flyer Distribution

We successfully distributed our flyers to many people who did not have time to stop. This means our brand will go into homes, offices and shops.

Brand Positioning

We proved that Yadah is not just a small shop – we are a serious competitor in Manzini with quality stock and professional installation services.

AREAS TO IMPROVE FOR NEXT TIME

Post a Month Before

We need to start posting 1 month before. Artworks like "Manzini, We Are Coming!" and interactive countdowns must be deployed early to maximize digital excitement and local awareness.

Posters Around Manzini

Next time, create physical posters and put them next to busy, high-traffic places like Bhunu Mall, Manzini Market, and major transit hubs to capture critical offline attention.

WHAT WE HOPE FOR IN THE FUTURE

  • To convert the Camera customer into a full CCTV installation...
  • To increase walk-ins to our shop at The Gables...
  • To be known as the Number 1 shop for Laptops, Printers and Security Cameras around Eswatini.

CONCLUSION

Despite being in a competitive market, the Manzini activation was very successful. We achieved high traffic, product education, flyer distribution and most importantly a qualified lead for Cameras. With early marketing and posters around Manzini next time, the impact will be even bigger.